Why ? Where ? How ? When ? With whom ? Through which channels?
Is your company looking for support in its internationalization process and strategy? Whatever your original market or your target market, you must rely on a strategy to guide your development or the sustainability of your activity.
You are probably wondering about the means and resources to deploy, about the merits of an internationalization strategy. Your objectives are commercial, image, notoriety….
Meet financial growth or optimization objectives
An internationalization strategy primarily responds to a need or ambition for organic growth.
It is an offensive expansion strategy that allows you to expand your catchment area to find new sources of growth. The economic dynamism of the countries of Eastern Europe thus offers very good prospects and opportunities in sales but also in sourcing.
Thus, your desire for internationalization can respond just as much to the objectives of growth of your activity, of conquest of markets, as to a search for rationalization of your costs, or diversification of your resources.
Adaptation as a key success factor
In certain areas, regions or countries, it is necessary to join forces with partners in order to succeed. These alliances may result from legal obligations or be part of a logic of risk management.
In any case, internationalization is not a question of size. It can be built on different scales. However, it presupposes a certain number of legal constraints because the legal status must adapt and it is essential to take into account the differences in taxation. In collaboration with a business firm, we bring you all the necessary expertise to ensure your adaptation when setting up in a new market.
The export of goods (especially within the European Union) is certainly the easiest solution to deploy, however, internationalization also requires intellectual services or the capture of markets at key stages in the industrial production chains and value chains. In partnership with local companies, in the context of outsourcing, subcontracting, or by creating new subsidiaries, when your company sets up in a new country, you must create new products and adapt your services to the local market. .
On constant watch, our teams can identify new commercial and technological trends for you and develop ad hoc solutions to help you in the target market by imagining innovative and disruptive approaches if necessary.
As many realities, needs as companies...
Rethink your ranges of products and services and adapt them to your targets to optimize your margins and your turnover, generate additional sales or exploit new sales channels such as digital.
You need to develop a strategic plan to deploy commercial actions with identified target customers. You consider it necessary to evaluate, secure, test and have your commercial action plan piloted by an expert in the target market.
Your primary concern is the location of your future premises or stores. You deem it relevant or even necessary to rethink your strategies to secure and optimize your office search, your head office installation or the opening of a new store.
To conquer a new international market, you want to deploy a new communication strategy, develop a storytelling in line with your objectives, your image, your value proposition and your targets
Bring visibility to your brand in your new markets and implement impactful marketing actions to generate leads, acquire traffic on your platforms and integrate prospects into your databases.